Welcome to the Brand Archetype Academy: Your Gateway to Crafting Irresistible Brands with Personality!

Are you a branding specialist seeking to unlock the secret to creating brands that resonate deeply? Do you grapple with the challenge of guiding your clients through the nebulous realm of brand archetypes? Look no further – our comprehensive 30-day course is designed precisely for you.

Starts Wednesday 1st May and ends Wednesday 29th May

Course starts

30 day Brand Archetype Academy with weekly group coaching.

We understand the struggles faced by creatives working in branding. We have experienced this ourselves. The frustration of not having a clear strategy or structured framework for brand strategy. Being able to engaging clients or keep them focused on their brand direction. Or being able to charge adequately for your services might seem elusive – until now.

The Brand Archetype Academy unravels the mysteries surrounding brand archetypes, equipping you with a profound comprehension of their impact on consumer perception. Over 30 days you will;

  • Learn all about the psychology-based branding strategy that is archetypes

  • Understand where they come from and why they are so powerful

  • Discover how brand archetypes influence consumer perception

  • Delve deep into the 12 core Jungian archetypes

  • Explore their extended six family members

  • Learn how to effortlessly steer your clients towards a precise personality result that resonates with them

We go beyond theory;

  • Learn all about the psychology-based branding strategy that is archetypes

  • We show you how to infuse brands with palpable personality using the powerful mechanism of the five senses

  • Get real-world examples, both in personal and business brands

  • You’ll receive a copy of Amazon #1 Best Selling book - Brand Magic, How to build a brand with personality

  • Weekly group coaching with award winning brand strategist DebbieO

  • Access to a creative collective to brainstorm ideas, collaborate with and be inspired by

You’ll receive a copy of Amazon #1 Best Selling and Sydney Design award winning book – Brand Magic, How to build a brand with personality

The weekly group coaching sessions led by DebbieO are the crown jewels of this program. Her insights and over a decade of working with Brand Personalities will catapult your understanding to new heights and offer invaluable guidance throughout your learning journey.

Seize this chance to transform your approach to branding. Elevate your skills, empower your clients, and become a maestro in crafting brands that resonate on a deeper, psychological level. Join us today and step into the realm of Brand Magic.

Enrol in our Black Friday Sale offer now and unlock the secrets to Brand Personality at half price!

Upon completion, you won't just be a graduate; you'll be invited to become a Wizard licensee of the Brand Personalities system and gain exclusive access to 'The Circle.' This is your opportunity to join an elite league of branding wizards.

A BIT ABOUT ME

Born and raised in Apartheid South Africa, on the border of the world famous Kruger National Park in a small bush town of White River, Brand

Strategist and Graphic Designer Debbie O’Connor grew up without brands such as McDonalds, Nike or Pepsi due to sanctions. Yet somehow she still

knew about these brands. This is when her fascination with branding was born.


Fast forward a few decades, and Debbie is now the Creative Director of multi award winning creative studio, White River Design. She is the author of Amazon #1 Best Seller Brand Magic - How to build a brand with personality and is an active entrepreneur. She is a sought after presenter and trainer, has online branding programs and a unique Brand Personalities system to help businesses find and understand what their Brand Personality is. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.


With a Bachelor of Fine Arts degree, Debbie majored in graphic design and photography from Stellenbosch University in South Africa (completing her 4 year degree in her second language, Afrikaans). Her passion has always

been in branding, but particularly in branding with personality. With design experience that covers three continents, Debbie brings a diverse range of

skills to her clients. She is an exceptional strategist and is renowned for her creative thinking and her intuition for knowing just what the client needs.

Debbie’s life mission is to change lives one brand at a time. She does this not just through building engaging, thriving brands for her clients, but for

each new client she onboards, she sponsors a child in South Africa to attend the Good Work Foundation program where they get educated for an entire year.

Debbie is a sought after keynote speaker and podcast guest, avid traveller, alcohol ink artist, theatre enthusiast, a wife and proud mother of two beautiful humans.

Brand Magic Explorer Icon

Play

Discover your brands personality by playing our quiz.

  • what brand voice to use when communicating

  • the style of imagery that will enhance your brand

  • the colours and fonts you use

  • the brand experience you're creating

Imagine having a brand that truly connects and resonates with your customer. Imagine having a framework to easily enable you or your team to know what to post on social media, how to write website copy or even what style of photos to have taken or source for your business.

All of this can be so easily solved if you know your Brand Personality

Play the quiz today to start your brand's journey.

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Earn

Sign up your branding agency to The Brand Personality Quiz and access a free embed code to use on your site for your customers. Optional upgrade subscription to unlock the power to earn commission on each lead.

  • Free to access

  • Generate leads

  • Engage your customers

  • Add strategy to your tool belt

  • Keep clients on track

  • Save time

  • Generate passive income

For all brand strategists, graphic designers, copywriters, photographers, videographers, marketers, social media managers and business coaches.

Brand Magic Sage Icon

Buy

Buy the Brand Magic Book.

  • Branding explained in easy to grasp terms

  • Learn about all 12 of the brand personalities

  • Discover the additional 6 family members to give more nuances to your brand personalities

  • Visual chapters bring each personality to life

  • Learn to use the 5 senses to create a brand experience

  • Understand how you can implement brand strategies that won't cost you a fortune.

Each chapter has been designed with the personality attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained.

Integrates With Your Preferred Calendar System:

Don't change your daily scheduling system to accommodate a hiring platform, let a hire platform integrate with your daily calendar!

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