Your brand shouldn’t

feel like guesswork.

Let’s turn it into a

crystal-clear,

client-attracting

machine.

Join award-winning strategists Debbie O'Connor & Jen Bowers in a hands-on, high-impact online Brand Fundamentals workshop - designed to align your brand, captivate your ideal clients, and break free from feast-or-famine.

1 October 2025 - 9am-12pm AEST

YOUR BRAND SHOULDN'T FEEL LIKE GUESSWORK.

LET'S TURN IT INTO A CRYSTAL-CLEAR, CLIENT-ATTRACTING MACHINE.

Join award-winning strategists Debbie O'Connor & Jen Bowers in a hands-on, high-impact online Brand Fundamentals workshop - designed to align your brand, captivate your ideal clients, and break free from feast-or-famine.

1 October 2025

9am-12pm AEST

You’ve spent endless hours building your brand from the ground up - crowdsourcing your logo, winging your look, hoping your message sticks. You’ve been resourceful, brave, creative. But something’s still missing.

You post, pitch, post again… Yet engagement is flat. Sales trickle.

Maybe you feel:

  • Drained by the endless branding advice - nobody says what to do next...

  • Like your message just misses the mark, even though your heart’s in it...

  • Invisible next to competitors whose branding feels easier for your customers to love...

  • Hesitant every time you try to show up online - what if nobody cares?

Here’s what you’re overlooking: this isn’t a business problem. It's a brand problem.

That bootstrapped branding solution you patched together when launching is now a barrier - not a bridge. It doesn’t reflect who you are, who you serve, or your evolution. Your brand positioning is misaligned - and with that misalignment, your audience can’t feel you. And they won’t buy from what they don’t feel.

Most business owners mistake this for a marketing issue. They pile on tactics, ads, freebies, discounts… all while the real problem remains hiding in the shadows: your brand identity lacks clarity, authenticity, and magnetism.

Course starts Monday 3 February

Become a Brand Archetype expert in 30 days!

Welcome to the Brand Fundamentals 3-Hour Workshop.

Two award-winning brand strategists - Debbie O'Connor & Jen Bowers - are joining forces to guide you through the core of what branding actually is and how to ground yours in personality, story, and positioning.

In just one power-packed session, you’ll emerge with clarity, confidence, and a brand that finally sells.

What You’ll Achieve in Just 3 Hours

  • Clarity: Understand why your current brand isn’t serving you - and what to do about it.

  • Connection: Define your Brand Personality - so your audience sees, values, and resonates with you.

  • Confidence: Infuse that personality into how you own, speak, style, show up, and sell.

  • Story: Craft a compelling narrative that turns prospects into fans.

  • Tools: Walk away with the Brand Fundamentals Workbook - plus a free Brand Personalities Test to anchor your decisions moving forward.

You’ll also get these BONUSES valued at $356:

  • 30min consulting call with Debbie or Jen

  • Access to the Brand Personalities Test

  • Brand Fundamentals Workbook

Quick Workshop Overview

1 October 2025 – 9am-12pm AEST

Brand Personalities

Discover the power of brand archetypes and uncover your unique brand personality. Learn how to anchor every business decision in that clarity.

Infuse Personality into Your Brand

Learn the 5 ways to turn personality into presence: Own it, Speak it, Style it, Show up, and Sell - in a way that reflects who you really are.

Crafting Your Brand Story

Create your unique brand story and understand how to use it at every touch point - from first impressions to sales conversations. Learn how to emotionally connect with your audience to build trust and drive action.

This workshop is for you if:

  • You’re starting a business and know that you need to invest in your brand but you don’t have the big bucks to spend

  • You’ve been in business 1–3 years and your brand feels patched-together or confusing.

  • You’ve tried marketing tactics - but feel stuck because the underlying brand isn’t aligned.

  • You want simple, focused clarity - not another overwhelming DIY crash-course.

  • You’re a powerhouse - creative, committed, heart-driven - but you’re frustrated that your brand isn’t showing your brilliance.

  • You want your messaging to connect deeply, and eventually charge with confidence.

This workshop is NOT for you if:

  • You're hoping for a logo design or visual overhaul (that comes later, once you’re clear).

  • You're seeking generic marketing tips - they’ll fall flat without a brand that feels like you.

  • People who aren’t open to reflection or strategy - they’ll feel frustrated.

Imagine this...

Before the workshop:
You’re hustling, tweaking, guessing, hoping. Your brand looks like everyone else’s. Your heart isn’t in it - and your clients can sense that.

After the workshop:
You stand in your truth. Your brand has a magnetic personality that draws in your kind of people. Your message lands. Your social presence is confident. You feel aligned, powerful, and ready to charge what you’re worth.

Debbie O'Connor

From the bush of apartheid-era South Africa to Australia’s brightest branding spotlight, Debbie carries the kind of story that shapes how she helps you shape your brand.

Debbie studied a Bachelor of Fine Arts (majoring in graphic design and photography) at Stellenbosch University. After planting creative roots in Australia through her studio White River Design (WRD), Debbie successfully sold the agency after 22 years. As Founder and Creative Director, she delivered award-winning brands, earned multiple Sydney Design Awards, wrote the Amazon #1 bestseller Brand Magic - How to Build a Brand with Personality, launched the Brand Magic Licence, and created a beloved co-working space, The Creative Fringe. Debbie has co-hosted Kochies Business Builders with David Koch, delivered keynotes across Australia, and has worked with companies such as Westfield, Microsoft and Michelle Bridges 12WBT.

Her goal is to rid the world of bland brands by helping clients build brands with personality. Her approach is rooted in how you make people feel - turning complex branding into intuitive, magnetic, and oh-so-human connections.

Jen Bowers

Jen is the ultimate branding cheerleader - your hype woman for brand visibility, clarity, and unapologetic self-expression. Calling herself a “flamazing” Brand Foundations Coach, Jen helps bold, creative women ditch the beige and reclaim confidence - turning their brands into colourful, magnetic standouts.

With over 30 years in design, branding, and agency leadership, Jen’s wisdom runs deep. She rose from the shock of corporate job loss at 52 to build a business rooted in personality-first brand strategy, mission-driven message work and self-transformation. Now she coaches and mentors midlife women to rediscover their voice, reignite their confidence, and build brands that truly reflect who they are - loud in the best way, clear in message, powerful in presence.

Her clients span global names like Citibank, Swarovski and Woolworths, and she’s known for igniting reactions like “you’ve changed my life” from within her community. When she’s not cheering you on, you’ll find Jen in Sydney, sipping champagne with her beloved kitty and living her flamingo-in-a-flock life to the fullest.

Why this workshop is unique

  • It’s not another graphic-first workshop - this is strategy before design.

  • Two powerhouse strategists pooling their wisdom, energy, and insight in one intimate session.

  • You leave with workable, grounded tools - not vague inspiration.

  • Designed for solopreneurs who want to move forward, not feel overwhelmed.

What You’ll Achieve

  • Pinpoint your brand misalignment

  • Discover and embody your Brand Personality

  • Infuse that personality into your presence and offers

  • Write your magnetic brand story

  • Receive tools for next-level clarity and consistent messaging

Will 3 hours be enough?

Absolutely. This is focused, hands-on clarity work - not draggable strategy theatre. You’ll walk out with actionable clarity and tools to take the next step.

I can’t afford a big agency - why should I invest here?

Because this workshop gives you the brand foundation agencies charge thousands to build. It’s strategic, not superficial.

Will this feel like theory?

Not at all. You’ll do real work during the workshop - drafting, deciding, owning. This is clarity you can implement immediately.

What if I can’t make the full 3 hours live?

The workshop will be recorded. If you have secured your ticket you’ll get full access to the replay and workbook.

Is this only for business owners?

No. If you are a marketer, graphic designer, copywriter or brand strategist – this will be helpful for you too.

Brand Fundamentals Workshop

Early bird special - SAVE $100 - Ends 11 September

Regular price - $397 AUD for this powerful 3-hour workshop.


Includes:

  • Two expert facilitators

  • Live, hands-on brand mapping experience

  • Brand Personalities Test (FREE)

  • Brand Fundamentals Workbook

  • Actionable clarity and strategic next steps

You didn’t build your business to blend in. You built it to mean something.

Let’s shape a brand that finally reflects your brilliance.

Reserve your seat now -

and let your brand begin working for you, not against you.

Brand Magic Explorer Icon

Play

Discover your brands personality by playing our quiz.

  • what brand voice to use when communicating

  • the style of imagery that will enhance your brand

  • the colours and fonts you use

  • the brand experience you're creating

Imagine having a brand that truly connects and resonates with your customer. Imagine having a framework to easily enable you or your team to know what to post on social media, how to write website copy or even what style of photos to have taken or source for your business.

All of this can be so easily solved if you know your Brand Personality

Play the quiz today to start your brand's journey.

Brand Magic Magician Icon

Earn

Sign up your branding agency to The Brand Personality Quiz and access a free embed code to use on your site for your customers. Optional upgrade subscription to unlock the power to earn commission on each lead.

  • Free to access

  • Generate leads

  • Engage your customers

  • Add strategy to your tool belt

  • Keep clients on track

  • Save time

  • Generate passive income

For all brand strategists, graphic designers, copywriters, photographers, videographers, marketers, social media managers and business coaches.

Brand Magic Sage Icon

Buy

Buy the Brand Magic Book.

  • Branding explained in easy to grasp terms

  • Learn about all 12 of the brand personalities

  • Discover the additional 6 family members to give more nuances to your brand personalities

  • Visual chapters bring each personality to life

  • Learn to use the 5 senses to create a brand experience

  • Understand how you can implement brand strategies that won't cost you a fortune.

Each chapter has been designed with the personality attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained.

Brand Magic Pty Ltd ABN 24 632 257 982